Hawkeye makes it simple to conduct eye tracking tests with an iPhone or iPad, no extra hardware required.
You can either watch this quick video or read the instructions below to learn how to conduct a test.
1. Create a Project
For every website or image you want to test, you should create a project. Each project can contain multiple sessions if you would like to test the same website or image multiple times.
To create a new project, tap the plus in the top right corner of the screen. Enter a name and pick what type of content you'd like to test.
If you would like to create a new session in an existing project, tap "New Session" at the bottom of the project's page.
2. Configure the session
Give your session a name and tap "Enable Screen Recording".
You'll need to enable screen recording every time you conduct a test to ensure you understand your screen will be recorded.
3. Calibrate eye tracking
Next, it's time to calibrate! Hand the device to your test subject. Once they are in a comfortable position, have them tap "Start Calibration" to begin.
The user should focus their eyes on each dot shown on the screen until the progress indicator makes a full circle.
Once all dots have been completed, have your subject look around the screen to check that calibration was successful. For the best results, they should keep as still as possible during the test.
If your subject has trouble calibrating, check out our Calibration Tips and Tricks.
4. Conduct the test
Finally, it's time to start testing your product! Have your subject tap "Start Test" to begin.
During the test, the target on the screen will mirror the user's eye movements. Touches will also be visualized.
To complete the test, tap the done button.
5. View results
Now that you've completed a test, you can view the results.
Heat maps and focus point diagrams are created for every page the user visited during the test. Tap a page in the grid to view the results.
You can also view a screen recording of the test. This allows you to understand exactly what the user did during the test.
You can learn how to get the most out of your results here.